How the heck can a website be “green” anyway? Well, DDD makes it a reality using three techniques:
- Green Servers – It is essential that the web hosting industry start to move toward being more eco-friendly. It is estimated that by 2020, if we do not work to make this industry greener, it will be as big of a polluter as the Airline industry. Therefore, unless you have a strong preference, I suggest to all my clients that they allow me to set up their new websites with a hosting company called GreenGeeks. GreenGeeks pulls energy from the grid just like every web hosting company. But in order to compensate for the power they pull from the grid, GreenGeeks purchases wind energy credits for the energy they consume. In fact they replace, with wind power, 3 times the amount of energy used by their servers.
- Saving Rainforests – Each time a client hires DDD to build a new website, I take part of the profit and donate it to my favorite environmental non-profit, called Seacology. I worked there for two years as their Webmaster, maintaining their old website, so I’ve seen them from the inside out. I can’t imagine a leaner, more effective environmental organization. One of their programs works to protect rainforests around the world acre by acre. They’ve saved about 2 million acres of marine and terrestrial habitat, and I’d love to help them push that number up even further by saving one acre every time someone chooses DDD to build their website.
- Carbon Offsets – At the end of the year, I look at how many people have signed up for my mailing list, then look at the number of people who have “Liked” DDD on Facebook. I add those two numbers together, divide by 4, and offset the resulting number of TONS of CO2 through registered carbon credit organizations. For example: say there are 300 people on my mailing list and 100 people have “Liked” DDD on Facebook. That’s 400 people, so I would offset 100 tons of CO2 that year. Note: I don’t only look at the number of NEW people on the email list or who have “Liked” the Facebook page, so each year more and more CO2 will be offset. That means the earlier you get on the list and “Like” our page the more you’ll offset in the long run!
Of course, I welcome any recommendations on how I can make our sites more environmentally friendly on my Contact page.